Mṛjā Collective chose Lafaani for their profound dedication to immortalising craftsmanship and celebrating heritage. Rooted in the concept of "Immortality," Lafaani curates merchandise designed to endure beyond fleeting trends, honouring the artisans who infuse each piece with life and meaning. Their commitment to blending traditional techniques with evolving aesthetics creates collections that are both timeless and relevant. Lafaani integrates sustainability deeply into their production, consumption, and post-consumption processes, embracing the slow clothing philosophy to enhance functionality and extend garment life. By reflecting personal values and beliefs through thoughtfully designed fashion, Lafaani perfectly aligns with Mrja Collective’s vision of creating pieces that are meaningful, enduring, and environmentally conscious.