Mṛjā Collective’s journey with EcoNock began as a rebellion against the relentless tide of fast fashion, where unlimited choices left consumers disconnected from the impact of their purchases. By tracing back the product life cycle, we uncovered a deeper truth—real value lies in materials that are durable, long-lasting, and thoughtfully chosen. EcoNock embodies this ethos, much like the art of Kintsugi, which celebrates flaws and mends them into something even stronger. Their commitment to waste management and innovative craftsmanship aligns perfectly with our belief in curating pieces that not only last but also tell a story of resilience and mindful creation. This is why EcoNock is part of the Mṛjā Collective—a choice made with intention and the future in mind.