Mṛjā Collective: Celebrating India's Finest Slow Fashion
ETHOS | buy less, buy right
WHO ARE WE & WHY US?
We envision a world where "Made in India" is synonymous with
quality, style, skill, and ethical fashion. Our dedication to
conscious fashion means prioritizing sustainable practices, fair
wages, and transparent sourcing. Join us in exploring and shopping
our collection, and be a part of redefining luxury.
Together, we can give slow fashion from India the spotlight it
deserves, showcasing it as a symbol of excellence, diversity and
ethical production. Our mission is to create experiences that
resonate with discerning customers worldwide, making Mṛjā Collective
the ultimate destination for global ethical fashion choices. Let us
embark on this journey together, celebrating the artistry of Indian
craftsmanship and redefining what it means to wear something truly
special.
ETHOS | buy less, buy right
OUR BRANDS | discover timeless handmade pieces
discover timeless handmade pieces
MRJA LUXE | Curated Classics, Rare Finds
Curated Classics, Rare Finds
OUR MUSINGS | where style, culture, and stories shine
where style, culture, and stories shine
Welcome to Mṛjā Collective
Celebrating India's Finest Slow Fashion
Hello, I’m Achala—an engineer turned marketer, born and raised in Bengaluru. My fashion philosophy has always
been simple: easy to wear, comfortable, and of the highest quality. After spending seven years at a digital marketing
agency in Monaco, specialising in luxury marketing, the pandemic gave me a chance to travel the world as a digital
nomad. During one of my wardrobe cleanses, I realised the sheer amount of clothing I owned—many with tags still on—yet
I always wore the same 10-15 pieces. This epiphany led me to prioritise quality over quantity, favouring pieces that
last over fast fashion that falls apart after one wear.