RAFU'D isn’t just a fashion brand—it’s a storyteller, weaving together India’s rich textile heritage with the pulse of contemporary style. The name Rafu'D, inspired by the Urdu word "rafu," meaning mending or patching, reflects their dedication to craftsmanship, textures, each RAFU'D piece a tribute to the artistry of our ancestors, reimagined with a modern twist. We take pride in celebrating prints, bold colors, and the mesmerizing iconography of Indian culture, skillfully blending them with contemporary pop influences for a fresh, unconventional take on Indian fashion. From all-natural, biodegradable fabrics to eco-friendly, recycled packaging, every choice we make is designed to care for the planet. Their collections honour this commitment by collaborating with artisans like the weavers of Kutch, who craft handwoven fabrics from indigenous Kala cotton, and the tie-dye masters of Ahmedabad, whose vibrant hues bring our vision to life. At RAFU'D, one celebrates culture, empowers artisans, and champions sustainable fashion with flair. Step into this world, where every thread tells a story.